One Shoe feels complete at Intracto Group
The creative digital agency One Shoe joins forces with the ambitious Intracto Group. The acquisition enables One Shoe to use its expertise in Drupal and Laravel on a larger scale. Together with Intracto Group, the team consisting out of 45 employees wants to be able to offer its network full-service projects, both as an end-to-end partner in strategy, creation, content, marketing and technology as a specialist in one of these domains.
The need to offer a full service solution is growing
One Shoe is known for its expertise and experience in strategy, technology and creation. Its main technologies are Drupal, Laravel, React, Vue.js and Prismic.
Michel van Velde, founder and CEO of One Shoe: “The choice for Intracto Group gives us the opportunity to focus on further growth. When conversations started in October 2019, we immediately had a click and shared the same passion. Furthermore, it turned out that Intracto Group has the same office philosophy that we have been promoting for 14 years: integrated working in combination with a wide range of specialisations.
By joining Intracto Group, we deepen our knowledge of strategy, technology, marketing, content and creation”.
Floris Derksen, co-founder and Chief Creative & Digital Officer: “It’s a shift we’re seeing more and more. Our customers want various areas of expertise, but at the same time find it pleasant to have a trusted point of contact. The combination of the right technology, User Experience and the entire ecosystem of marketing and communication is increasingly becoming a must for success. It has to work. Flawless. That’s what our customers’ customers expect, and so do we.
That’s exactly why we are so happy with this step. We bring in our knowledge of integrated working, and our team ends up in an ambitious and talented organisation of more than 750 people. This way we can help our customers generate the right impact even more efficiently.”
A bigger and better focus on user experience and Drupal-development
Cases like Kanker.nl, ING, DHL and Qlinker show that One Shoe carries the experience of users as one of their main priorities. The agency successfully manages to convert the needs of users into tangible solutions that really support users in their ‘jobs to be done’.
“Right from the start it was clear that we had the ambition to further expand within the Netherlands. The team of One Shoe expands our Drupal expertise and highlights our leadership as the largest Drupal party in the Benelux. With the arrival of Michel van Velde our team obtains a participant in the Board of Directors of the Drupal Association and the Dutch Laravel Foundation.”
Our campus-minded philosophy continues in Utrecht
Talent, knowledge sharing and transparency are central in Intracto’s campus philosophy. With attractive campuses, the group wants to offer a place for talent in strategy, creation, content, marketing and technology on the one hand and increase accessibility for clients on the other.
With One Shoe, Intracto strengthens its presence in Utrecht, putting the group on the map especially in the region of Amsterdam-Utrecht-Eindhoven.